Vertical Integration is the process by which a media companies acquires another in a different stage in the production and distribution process. Such as the methods and actions of apple, as the hardware is not typically manufactured by apple vertical integration occurred between Foxconn and Pegatron.. Horizontal integration is the acquisition of business activities in similar or different media industries, usually through partnership or such (merging). A basic example would be of a media company owning a radio station, newspaper, magazine company, book firm and television channel.
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