Distribution and Marketing

The idea of initially marketing (the ways in which the media text is sold to the audience) the media (i.e posters, adverts, interviews, trailers etc.) and then making the media available for the consumers to view in a multitude of platforms (i.e cinema viewing, DVD release, digital release, samples etc.) Distributors (who go through the industrial process of creating the media) attempt to make the media as available to the audience as possible and tend to release the media at peak times (etc horror movies at Halloween). The marketers attempt to make the media known to the audience before hand. There is both viral (reproducing word of mouth via YouTube) and Guerilla marketing (low cost method aimed at creating a "buzz" around a film.